Something is shifting in how the Nordics think about AI. 

Beyond what AI can do, to what it should do. How it should treat people. How it should be able to explain itself. How it should hold up under scrutiny.

We've believed this from the beginning at Hubert, long before generative AI became a global conversation.

And today, we're proud to share that Hubert has been nominated for the Nordic Scaleup Awards 2026, hosted by Dagens Industri and Nordic Innovation, and dedicated to celebrating the Nordic region's fastest-growing scaleups.

Hubert was built on a simple conviction: that hiring at speed or volume shouldn't mean hiring with bias. That every candidate deserves a fair assessment and a great experience. That AI making decisions about people's livelihoods should be transparent, auditable, and above all, human-centric.

The Nordics are proving that responsible AI isn't just good ethics - it's good business. And increasingly, it's becoming the standard that the rest of the world will follow.

Being nominated alongside some of the most exciting scaleups in the region is an honour, and a reflection of the teams, customers, and candidates who are part of this journey with us.

On May 28th at Grand Hôtel in Stockholm, Sweden's Minister for Public Administration, Erik Slottner will announce the Nordic Scaleup of the Year.

Wish us luck, and congratulations to all nominated companies helping put Nordic innovation on the global map.